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浪潮一览云山营销中心 | Wave at Yunshan Marketing Center
来源:QUCESS清石设计
2023-03-09 10:42:50
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本项目坐落于涿州市高新区,是浪潮涿州大数据产业服务基地。项目的空间立意发迹于文化力量,更连接着与未来同频的科技智慧。

设计团队以科技未来感之折线作为设计元素,打造科技馆式,体验式的营销中心;以高科技为主轴,融入VR体验、3D幻影城市、全息投影、机械臂等技术和扎哈风格的场景,营造科技与未来的视听盛宴。

本案的空间形态设计是如何体现浪潮大数据的科技特性呢?空间又是什么呢?空间设计师李怡明、周全贤是这样诠释的:大数据是流动的汇聚、是像云一样虚拟的运算,而空间则是视觉感观后的心灵意境。带着这样的理解,设计团队提取科技感的“二进制”元素和“行云流水”的曲线空间造型,利用光和镜面的反射营造科幻的大数据意境。

项目的空间布局选择“行云流水”的曲线贯穿整个空间,富有张力的曲线将前台接待区、浪潮展示区、沙盘区、儿童区和书吧咖啡区连接起来碰撞出耐人寻味的科技未来感。游走在整个空间之中,曲线所连接的每一个功能区都是一个视觉中心点,一步一景、层层递进,巧妙的通过线与面的缓急对比强化视觉上的层次感,让客户体验到充满流动感的空间感受,完成科技感十足的沉浸式体验。

营销中心的中间区域为室外中庭区域,设计师在该区域选择流畅线条的螺旋楼梯作为中庭的视觉中心。楼梯贯穿上下交汇四周,使得空间划分错落有致、自由灵活,强化建筑的纵深感,彰显科技时代的气息。

地面材料以阿姆斯壮塑胶地板,水磨石和冠军黑色高亮光地砖为主。这种整体无缝连接的建筑材料选择和质感呈现,提供了更具时尚美感,科技感的共享空间,也很好的契合和表达了“大数据产业服务基地”现代新潮的氛围。

顶面空间通过搭配使用裸顶喷乳胶漆,软膜天花,条形铝板灯带等材料强调出空间的动感和质感,传达刚柔并济的空间气质。墙面采用铝板穿孔打造极具科技感的面部空间,同时使用可塑性极强的GRG高强石膏完善细部处理。高效和低价的建筑价值通过设计选材也体现得淋漓尽致。

浪潮一览云山营销中心自内而外保持着科技的视觉效果,为用户增添了一个具有动感和趣味的新维度体验,被评为京西最科技最美的售楼处。

Located in the high-tech zone of Zhuozhou, this project is a service base for the big data industry of the Tidal Wave Zhuozhou. The spatial conception of the project originates from the Cultural Power and connects the scientific and technological wisdom with the future.

The design team takes the broken line of the sense of the future of science and technology as the design element to build a science and technology museum-style and experience-style Marketing Center Vr Experience, 3d Phantom City, holographic projection, robotic arm and other technology and Zaha style scene, creating technology and the future of audio-visual Feast.

How does the spatial form of this case embody the technological characteristics of the tidal wave big data? What is space? Space Designers Li Yiming, Zhou Quanxian is this interpretation: Big Data is the flow of convergence, like cloud virtual computing, and space is the visual perception after the mental mood. With this understanding, the design team extracted the technical binary element and the flowing curve space modeling, using light and mirror reflection to create a science fiction big data mood.

The spatial layout of the project was chosen to follow a continuous flow of curves through the entire space The tension curves connect the reception area, the wave display area, the sand table area, the children's area and the book bar and coffee area to create an intriguing technological future. Walking through the whole space, each functional area connected by the curve is a visual center point, one scene at a time, layer by layer, subtly enhancing the visual sense of hierarchy through the contrast between the line and the surface Let the customer experience is full of the sense of flow of the space feeling, complete a sense of technology full of immersion experience.

The central area of the marketing center is the outdoor Atrium area, where the designers chose the sleek spiral staircase as the visual center of the Atrium. The stairs run through the intersection of the upper and lower sides, which makes the space separate, free and flexible, strengthening the depth of the building, highlighting the atmosphere of the technology era.

The floor is made of R. G. Armstrong plastic flooring, terrazzo and champion black polished floor tiles. This seamless selection of building materials and the texture of the presentation, providing a more fashionable aesthetic, scientific and technological sense of the shared space, but also a good fit and expression of the big data industry service base of modern trendy atmosphere.

Top space through the use of bare top spray latex paint, soft ceiling, strip aluminum light strip and other materials to emphasize the dynamic and texture of the space, conveying rigid and flexible space temperament. The walls are perforated with aluminum panels to create a high-tech face space, while the highly plastic Grg high-strength Gypsum improves the detailing. Efficient and low-cost construction value through the design material selection is also reflected incisively and vividly.

Yunshan Marketing Center at a glance to maintain the visual effects of technology, for users to add a dynamic and interesting new dimension experience, was the most beautiful technology in the west Beijing sales office.

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